Captivating Color Photos Show What Philippines Looked Like In The 1960s

By | 12/12/2016

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Nostalgia. It’s a word that could mean different things to different people. As defined by the Merriam-Webster dictionary, it is the “pleasure and sadness that is caused by remembering something from the past.”

Mementos from the last few decades have given us bouts of nostalgia, but none more so than the 1960s. In an economic standpoint, it’s the decade that put the Philippines in a level playing field with its neighboring Asian countries. Looking back, one Korean bureaucrat even remarked that they “were like the Philippines!” during those years–struggling with poverty yet hopeful for what the future holds.

Also Read: The Way We Were: Rare Color Photos of the Philippines in the 1950s

In contrast, most Filipinos remember this era as the golden age of everything, a time so simple and full of happiness that they can do anything just to turn back the clock.

But are we being nostalgic for all the right reasons? Or is this deep longing for the past clouding our rational thinking?

The facts and figures don’t lie: From 27.1 million people in the 1960s, Philippine population has ballooned to a staggering 100,981,437 (as of 2015). Sadly, in our case, growth in population  is not directly correlated to progress in other areas.

Related Article: The Chaos After The Storm: Rare Color Photos of the Philippines in the 1940s

According to World Affairs Journal, Philippines was among the three countries poised to follow the footsteps of Japan as an economic powerhouse in the 1960s. Back then, we were the largest exporter of sugar and coconut products in the region.

As reported in the Atlas of Economic Development by Norton Ginsburg, the Philippines had an impressive literacy rate in the 1960s, even ahead of South Korea, Thailand, Indonesia, Brazil, and most countries in the Middle East. We also had a per capita income (or the average income earned per person in a country) higher than South Korea, Taiwan, and Thailand.

At this point, I know you’re as dumbfounded as I am. So let me ask the never-ending question we all have: What went wrong?

It’s easy to blame everything to what a 1987 Atlantic Monthly article described as Marcos’ kleptocracy. In reality, however, the current state of the Philippines is a by-product of over 50 years of corruption, bad governance, socioeconomic inequalities, population growth, foreign debt, and other factors within and outside of our control.

But while the academics view the 1960s as a critical turning point in Philippine history, others who grew up in this era could only reminisce. For them, it’s a vault full of memories they will forever cherish: Sky Room in Jai-Alai which was a favorite venue for balls; the three-seater jeepneys one could ride for only 5 to 10 cents; and the unforgettable Beatles concert at the Rizal Memorial Coliseum that sent everyone into a frenzy in 1965.

And who would ever forget Alemar’s Bookstore, Aguinaldo’s in  Cubao, Ideal Theater, Halili Beer, Fres Gusto, Darigold Evap, Liberty Condensada,  Choco Vim, Sison Ice Drops, Acme Supermarket, and other famous landmarks and brands that defined the 1960s childhood? The list is endless, but for the sake of convenience, we’ll let you revisit this wonderful decade with these equally wonderful color photographs:

Also Read: 13 Beloved Pinoy Products That Are No Longer Available

 

Part I: Manila.

Rizal Park in 1969

Rizal Park in 1969. © edgarjlaw/Flickr

 

Manila Cathedral in 1968

Manila Cathedral in 1968. © edgarjlaw/Flickr

 

Old Legislative Building (now National Museum), late 1960s

Old Legislative Building (now National Museum), late 1960s. © edgarjlaw/Flickr

 

Looking across Roxas Boulevard at the bay end of Rizal Park, late 1960s

Looking across Roxas Boulevard at the bay end of Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Fountain in Rizal Park, late 1960s

Fountain in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Manila Zoo, late 1960s

Manila Zoo, late 1960s. © edgarjlaw/Flickr

 

Manila Zoo, late 1960s

Manila Zoo, late 1960s. © edgarjlaw/Flickr

 

La Loma Cemetery, late 1960s

La Loma Cemetery, late 1960s. © edgarjlaw/Flickr

 

Pavilion in the Chinese Garden, Rizal Park, late 1960s

Pavilion in the Chinese Garden, Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Entrance to the Chinese Garden in Rizal Park, late 1960s

Entrance to the Chinese Garden in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Ministry of Finance in Rizal Park, late 1960s

Ministry of Finance in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Pond with waterfall, Rizal Park, late 1960s

Pond with waterfall, Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Pond in Rizal Park, late 1960s

Pond in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

La Madre Pilipinas monument in Rizal Park, late 1960s

La Madre Pilipinas monument in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Floral clock in Rizal Park, late 1960s

Floral clock in Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Modern art outside the National Library near Rizal Park, late 1960s

Modern art outside the National Library near Rizal Park, late 1960s. © edgarjlaw/Flickr

 

Rabbit Bus Station, Quiapo, Manila, late 1960s

Rabbit Bus Station, Quiapo, Manila, late 1960s. © edgarjlaw/Flickr

 

Manila Air Traffic Control Center, Manila International Airport, 1969

Manila Air Traffic Control Center, Manila International Airport, 1969. © kuyagizmo/Flickr

 

Election Signs, October, 1969

Election Signs, October, 1969. © kuyagizmo/Flickr

 

Luneta Park, Manila, late 1960s

Luneta Park, Manila, late 1960s. © kuyagizmo/Flickr

 

Luneta Park, Manila, late 1960s

Luneta Park, Manila, late 1960s. © kuyagizmo/Flickr

 

Luneta Park, Manila, late 1960s

Luneta Park, Manila, late 1960s. © kuyagizmo/Flickr

 

Luneta Park, Manila, late 1960s

Luneta Park, Manila, late 1960s. © kuyagizmo/Flickr

 

The leaders of the SEATO nations in front of the Congress Building in Manila, hosted by Philippine President Ferdinand Marcos on October 24, 1966.

The leaders of the SEATO nations in front of the Congress Building in Manila, hosted by Philippine President Ferdinand Marcos on October 24, 1966. Frank Wolfe, White House Photo Office.

 

Part II: Zambales.

Baloy Beach in Olongapo, late 1960s.

Baloy Beach in Olongapo, late 1960s. © edgarjlaw/Flickr

 

Just south of the intersection of Rizal Ave. and Magsaysay Dr., Olongapo, late 1960s.

Just south of the intersection of Rizal Ave. and Magsaysay Dr., Olongapo, late 1960s. © edgarjlaw/Flickr

 

Base employees (and a few military personnel) streaming out of the Main Gate into Olongapo

Base employees (and a few military personnel) streaming out of the Main Gate into Olongapo. © edgarjlaw/Flickr

 

Rizal Avenue, Olongapo, late 1960s

Rizal Avenue, Olongapo, late 1960s. © edgarjlaw/Flickr

 

Magsaysay Drive looking toward the intersection with Rizal Avenue, Olongapo, late 1960s

Magsaysay Drive looking toward the intersection with Rizal Avenue, Olongapo, late 1960s. © edgarjlaw/Flickr

 

Part III: Pampanga.

Angeles City, Pampanga, late 1960s

Angeles City, Pampanga, late 1960s. © kuyagizmo/Flickr

 

Angeles City, Pampanga, late 1960s

Angeles City, Pampanga, late 1960s. © kuyagizmo/Flickr

 

Angeles City, Pampanga, late 1960s

Angeles City, Pampanga, late 1960s. © kuyagizmo/Flickr

 

BONUS: A Pan Am tour of the Philippines in the 1960s (German narration).

 

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References

Albert, J. (2012). Understanding Changes in the Philippine Population. Philippine Statistics Authority Official Website. Retrieved 15 August 2016, from http://goo.gl/1kDpUI

Coclanis, P. (2013). Asia’s Next Tigers? Burma, the Philippines, and Sri Lanka. World Affairs Journal. Retrieved 15 August 2016, from http://goo.gl/JVfUiu

Fallows, J. (1987). A Damaged Culture: A New Philippines?. The Atlantic. Retrieved 15 August 2016, from http://goo.gl/HFNCqw

Garcia, D. (2009). Life in the Golden 1960s. Cocoy’s Delight. Retrieved 15 August 2016, from https://goo.gl/ZiKiE9

Highlights of the Philippine Population 2015 Census of Population. (2016). Philippine Statistics Authority Official Website. Retrieved 15 August 2016, from https://goo.gl/tdqzJf